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Phone: 02 4633 9001

Phone: 1300 665 667

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Style Guides

BRAND & STYLE GUIDELINES
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A brand style guide is essential to any organisation seeking a consistent and strong corporate identity and brand.
BRAND & STYLE GUIDELINES
A brand style guide is essential to any organisation seeking a consistent and strong corporate identity and brand.

Controlling your corporate identity is important to brand success and a brand style guide ensures a clear and consistent visual identity.

Concept Factory Marketing has extensive experience in brand management in print and online. Our successful brand review, brand style guide handbook and in house templates ensures that every element of your communications material will consistently portray your brand.

Do you have a new project?
Contact our talented and experienced creative team today.

Call us first on 1300 665 667

We're not in the same city. Can we still work together?

Absolutely yes. A large percentage of our clients are not local. We are very comfortable managing design and website projects long distance. We can communicate and send all information regarding the design process by Email, Phone and Zoom/Teams.
We have clients from all over Australia including South Australia, Queensland, Dubbo and more.

What is a Style Guide or Brand Guidelines?

A Corporate Style Guide or Brand Guidelines are a clearly defined set of rules and standards that communicate how your brand should be represented to the world.

A Corporate Style Guide or Brand Guidelines are for all employees, graphic designers, corporate partners and advertising agencies to provide precise guidelines for all visual communication including logos, colours, sub brands, typography, signage, corporate stationery, social media and uniforms to name but a few.

Do you have a new project?
Contact our talented and experienced creative team today.

What should brand guidelines include?

Brand guidelines can vary greatly depending on the organisation's needs, but most include:-

  • Guidelines on logo usage including colour palette, file format(s), minimum and maximum sizes, contexts and spacing
  • Brand colour palette including RGB and CMYK codes
  • Fonts identified and text sizes (both print and digital)
  • Design elements and types of imagery, icons, and photography to be used
  • Business card and letterhead designs

A final brand guideline document is delivered along with design templates for inhouse use, if required.

If you are not sure what to include in your Brand Guidelines, ask for our handy Checklist, check the relevant boxes and send it to us for an obligation free quote.

Why do we need a Style Guide?

Brand guidelines help to ensure brand consistency. By strictly adhering to brand guidelines, you can promote a uniquely recognizable brand identity and remain memorable in the minds of consumers.

Collating all the brand information in a brand book is always a great idea. This can include information such as website templates, editorial guidelines and guidance on social media.

Getting staff to utilise the brand guidelines is vital for maintaining control of your image and the values you are communicating to the public. By producing and sharing clear and comprehensive brand guidelines that can be easily understood, your staff and external suppliers can be confident that they are promoting your brand’s image and values in a positive, professional manner.

We'd love to work with you on your latest design project!
Start a Project with us!
Kristy Leshone

Camden Council have worked with Alison for over 5 years, in particular developing Council's Corporate Style Guide. Alison is always professional and provides the highest standard of work in a timely manner. Alison and her team are a pleasure to work with.

Kristy Leshone Camden Council
Annabel McGilvray

Thank you so much for all your work for the Institute. I will pass on your details to our national executive director, so she can contact you when the Institute requires any further design work.

Annabel McGilvray Australian Institute of International Affairs
Graeme Derrig

We approached Alison to develop a brand name and subsequently to design the logo, stationery, marketing collateral and website for the Cube. We were delighted with the results and I was impressed with their creativity, professionalism and speed.

Graeme Derrig Campbelltown Catholic Club
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