Email Marketing

Email marketing is a powerful form of direct marketing to promote your business’s products or services. Email Marketing can help with, promoting your latest products or offers, with lead generation, brand awareness, building relationships or keeping customers engaged between purchases.

Email marketing can also help drive traffic to your website or social media.

Avoid sending spam! Don’t buy email lists.

There are strict, permission-based laws in place when sending emails.
There are two types of permission:

• express
• inferred

Express permission
People can give express permission by filling in a form; ticking a box on a website; over the phone & face to face.

Inferred permission
This is usually when a person has a provable, ongoing relationship with your business, and the marketing is directly related to that relationship.

There is no one ideal email frequency that works for all businesses.

Your email marketing frequency should be based on your typical customers purchase cycle and profile. But most businesses send once a week or once a month.

Email Newsletters
One of the most common and popular email marketing campaigns are Email Newsletters. Provide subscribers with helpful knowledge, how-tos and announcements. A great way to increase engagement and strengthen subscriber loyalty.

Promotional Emails
Promotional Emails are a great way to drives sales, sign-ups, subscriptions and new product sales. Offer exclusive discounts or cross-sell products to your customer base.