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Phone: 02 4633 9001

Phone: 1300 665 667

© 2024-2025 Concept Factory Marketing.

Email Marketing

COST EFFECTIVE. POWERFUL IMPACT.
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Communicate to your customers your brand, special offers, events or industry news.
COST EFFECTIVE. POWERFUL IMPACT.
Communicate to your customers your brand, special offers, events or industry news.

Email Marketing is one of the most cost effective methods of marketing, hugely popular and a proven marketing channel.

We design and build templates, develop strategies and can provide creative copy writing to ensure your emails drive new leads and land exciting opportunities for your business.

We can recommend online email marketing software, setup subscribers and design email marketing campaigns and e-newsletter templates.

Whatever your situation - We have a plan for you!

Do you have a new project?
Contact our talented and experienced creative team today.

Call us first on 1300 665 667

What is Email Marketing?

Email marketing is a powerful form of direct marketing to promote your business’s products or services. Email Marketing can help with, promoting your latest products or offers, with lead generation, brand awareness, building relationships or keeping customers engaged between purchases.

Email marketing can also help drive traffic to your website or social media.

Australian Spam Laws

Avoid sending spam! Don’t buy email lists.

There are strict, permission-based laws in place when sending emails.
There are two types of permission:

  • express
  • inferred

Express permission
People can give express permission by filling in a form; ticking a box on a website; over the phone & face to face.

Inferred permission
This is usually when a person has a provable, ongoing relationship with your business, and the marketing is directly related to that relationship.

How often should I send Email Marketing?

There is no one ideal email frequency that works for all businesses.

Your email marketing frequency should be based on your typical customers purchase cycle and profile. But most businesses send once a week or once a month.

What are the 2 main types of Email Marketing?

Email Newsletters
One of the most common and popular email marketing campaigns are Email Newsletters. Provide subscribers with helpful knowledge, how-tos and announcements. A great way to increase engagement and strengthen subscriber loyalty.

Promotional Emails
Promotional Emails are a great way to drives sales, sign-ups, subscriptions and new product sales. Offer exclusive discounts or cross-sell products to your customer base.

We'd love to work with you on your latest design project!
Start a Project with us!
Annabel McGilvray

Thank you so much for all your work for the Institute. I will pass on your details to our national executive director, so she can contact you when the Institute requires any further design work.

Annabel McGilvray Australian Institute of International Affairs
Graeme

We have worked with Alison on a number of branding projects and have always found her to be enthusiastic, friendly, quick to translate our ideas and excellent at communicating at all stages of the project.

Graeme Marketing Manager
Pofo
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