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Phone: 02 4633 9001

Phone: 1300 665 667

© 2024-2025 Concept Factory Marketing.

Your brand & digital partner

Effective brand and marketing campaigns that help your business grow. Let's Create Something Together!

01.

Imagine
Your Next Project

Over 30yrs Experience. Friendly, Creative Graphic Designers, Digital Marketing Team & Website Developers. Receive great advice, immediate feedback and valuable marketing advice for your next project.

02.

Design
Your Next Project

Logo Design, Branding & Rebranding, Brochure Design, Marketing Material, Style Brand Guidelines, Product Packaging Design, Digital Marketing, Social Media Marketing, Responsive Web Design, Blog Writing, SEO, SEM, PPC.

03.

Create
Your Next Project

Logo Packs, Brochures & Catalogues, Template Design, Brand Styleguides, Product Packaging Mockups, Marketing Strategy, Responsive Websites, Ecommerce Websites, Social Media Content, Blog Posts.

  • Miskell's Honey Label Design
    Miskell's Honey Label Design

  • Cement Bag Product Range
    Cement Bag Product Range

  • Aerobolt Logo
    Aerobolt Logo

  • Yellow Umbrella logo
    Yellow Umbrella logo

  • Coco logo design
    Coco logo design

  • La Mer Package Design
    La Mer Package Design

  • The Cube Logo Design
    The Cube Logo Design

  • MrKombucha Package Design
    MrKombucha Package Design

  • Camden Council Styleguide
    Camden Council Styleguide

CONCEPT FACTORY MARKETING
Design and digital agency
What is a responsive website?

Responsive Web Design, as the name implies, automatically detects what device is being used and responds by re-flowing the navigation and content to fit the screen.

80% of people are using their smart phones to search the internet. Responsive websites are perfect for smart phones, tablets and computers screens.

Can I edit my site myself?

Yes you can. All our websites are built with our award winning Content Management System. It's really easy to use. Our clients love it. We email you the login details, give you a free half hour training session and even send you a short easy to follow, instruction manual.

Can I track my website traffic?

Yes, all our websites come with website statistics and we can also add google analytics too.

I have a strict budget. Do you have any low-cost website options?

We design professional, mobile friendly, responsive, one page websites to showcase your business. Perfect for establishing an online presence or a landing page for a specific campaign, product info or competition. Starting from $695

Price includes:

  • Professional mobile friendly website
  • Rapid SSL Certificate for One Year
  • CMS – Content Management System for easy online edits
  • Hosting for One Year
  • Domain Name
  • Email setup

Let’s chat about your project!

Can you create barcodes?

Yes we can!

What file formats can you open?

We can open most file formats. Even publisher and CAD files. If in doubt give us a call to discuss.

Can you organise printing too?

Yes, we have a large network of printers. So whether you only want 2 printed or 50,000 we can source the right printer for the job.

Large format or speciality printing including foiling and embossing - call us first.

What content should I include in my website?

Content is crucial. Depending on your goals and what you are selling or promoting, getting the wording right is critical to a website's success. If you are not sure what you want, we are more than happy to discuss and advise. Ask us for our handy website content checklist or better still, ask us to write it for you!

Can someone help write the wording?

No one knows your business like you. So usually, it is best if it comes from you... But if you need help with the wording we have fantastic copywriters waiting in the wings to write or edit your wording for you. Please contact us, to find out more about this service.

I don’t know anything about Domains or Hosting?

Domains or a domain name is the name of a website. We can register a domain name for you on your behalf. Hosting is like renting space on the internet. 12 month hosting and a domain name, come free, with every website.

What is SEO? – Search Engine Optimisation

Search Engine Optimization, otherwise known as SEO, is the process of gaining “free” or “organic” website visibility.We build all websites with SEO in mind including navigational structure, sitemaps etc.

But... Just like a website, SEO is not set and forget. The internet evolves quickly and algorithms are updated.

We can improve your site’s organic traffic and conversions with an ongoing SEO strategy. We research and analyse your website, your target audience and the competition to create a search engine optimisation campaign. We can adjust content, enhance design and improve site health and carefully promote your website online.

How much does a website cost?

This is a common question. All businesses are unique, so we make custom make websites to suit your branding and target market. We will discuss your ideas, ask questions, and submit a quote based on your needs. How many pages? Do you want a shopping cart? Do you need membership subscription?

Most of our custom websites range between $2k - $6k including 12 month hosting on our secure fast servers.

What is a dieline and knife?

A dieline is a vector file of your flattened packaging shape used to create a die or knife. Think of a die or knife as a custom cookie-cutter that cuts the card out for your packaging project.

How many colours can I print?

Some printers are going to be able to print 5 or more colours using CMYK plus color-match to any Pantone color (spot colour). Most printers can print anything from 1 colour to CYMK. Colour options may also be dependent on quantity printed (short run digital printing) and also your budget.

Are there legal labelling requirements?

Yes, all packaging must comply with the Australian Consumer Law if you sell consumer products. Your packaging must include all relevant safety guidelines and information, and you must indicate the country of origin of your product. Additionally, there may be industry-specific guidelines that you must follow. If unsure, please ask us for advice.

What is digital marketing?

Digital marketing also known as online marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

How much does digital marketing cost?

The great thing about digital marketing is that it can be tailored to almost any budget. It all depends on the types of service you require, strategy size and the resources required to execute the strategy but our packages start from $400 per month.

When can I expect to see results?

Paid digital marketing programs should create results immediately. On the other hand, programs such as content marketing, email list building, and search engine optimization require persistence and patience. While it’s possible to get great results in the first month (and many of our clients have), it generally takes between 2-3 months to realise your investment.

I want a logo designed. What happens now?

We specialise in logo design and development. So you've come to the right place!

First, we ask you a lots of questions. We obviously need to know the name but also questions about your target market, position in the market place, any unique selling points and overall application of the logo etc. Once we have a very good understanding of you and your business we start our logo design process. We research your competitors and the industry we are designing for and from there create a concept sheet of potential logos. Our comprehensive and proven logo design process is very successful.

Give us a call. We would love to discuss your logo design needs.

How will I receive my new logo?

Once the final logo has been approved, you will receive our famous LOGO PACK which includes your logo in seven different file formats PLUS a bonus social media tile.

You should have everything you need! Please click here is review FILE FORMATS explained.

How long does the logo design process take?

If you have a specific deadline or launch date, please tell us! If not, the logo design process usually takes 2 weeks. This includes taking the design brief, research, submitting logo concepts, feedback and changes and the final logo pack supplied to you.

We're not in the same city. Can we still work together?

Absolutely yes. A large percentage of our clients are not local. We are very comfortable managing design and website projects long distance. We can communicate and send all information regarding the design process by Email, Phone and Zoom/Teams.
We have clients from all over Australia including South Australia, Queensland, Dubbo and more.

What is a Style Guide or Brand Guidelines?

A Corporate Style Guide or Brand Guidelines are a clearly defined set of rules and standards that communicate how your brand should be represented to the world.

A Corporate Style Guide or Brand Guidelines are for all employees, graphic designers, corporate partners and advertising agencies to provide precise guidelines for all visual communication including logos, colours, sub brands, typography, signage, corporate stationery, social media and uniforms to name but a few.

Do you have a new project?
Contact our talented and experienced creative team today.

What should brand guidelines include?

Brand guidelines can vary greatly depending on the organisation's needs, but most include:-

  • Guidelines on logo usage including colour palette, file format(s), minimum and maximum sizes, contexts and spacing
  • Brand colour palette including RGB and CMYK codes
  • Fonts identified and text sizes (both print and digital)
  • Design elements and types of imagery, icons, and photography to be used
  • Business card and letterhead designs

A final brand guideline document is delivered along with design templates for inhouse use, if required.

If you are not sure what to include in your Brand Guidelines, ask for our handy Checklist, check the relevant boxes and send it to us for an obligation free quote.

Why do we need a Style Guide?

Brand guidelines help to ensure brand consistency. By strictly adhering to brand guidelines, you can promote a uniquely recognizable brand identity and remain memorable in the minds of consumers.

Collating all the brand information in a brand book is always a great idea. This can include information such as website templates, editorial guidelines and guidance on social media.

Getting staff to utilise the brand guidelines is vital for maintaining control of your image and the values you are communicating to the public. By producing and sharing clear and comprehensive brand guidelines that can be easily understood, your staff and external suppliers can be confident that they are promoting your brand’s image and values in a positive, professional manner.

What is Email Marketing?

Email marketing is a powerful form of direct marketing to promote your business’s products or services. Email Marketing can help with, promoting your latest products or offers, with lead generation, brand awareness, building relationships or keeping customers engaged between purchases.

Email marketing can also help drive traffic to your website or social media.

Australian Spam Laws

Avoid sending spam! Don’t buy email lists.

There are strict, permission-based laws in place when sending emails.
There are two types of permission:

  • express
  • inferred

Express permission
People can give express permission by filling in a form; ticking a box on a website; over the phone & face to face.

Inferred permission
This is usually when a person has a provable, ongoing relationship with your business, and the marketing is directly related to that relationship.

How often should I send Email Marketing?

There is no one ideal email frequency that works for all businesses.

Your email marketing frequency should be based on your typical customers purchase cycle and profile. But most businesses send once a week or once a month.

What are the 2 main types of Email Marketing?

Email Newsletters
One of the most common and popular email marketing campaigns are Email Newsletters. Provide subscribers with helpful knowledge, how-tos and announcements. A great way to increase engagement and strengthen subscriber loyalty.

Promotional Emails
Promotional Emails are a great way to drives sales, sign-ups, subscriptions and new product sales. Offer exclusive discounts or cross-sell products to your customer base.

Can you design floorplans & site plans?

Yes we can. We can take architect or builder's drawings and bring them to life. We create colourful and appealing floorplans and site plants together with annotation to highlight the properties best features.

Can you create location maps?

Yes we can! In fact, we have won awards for our beautiful maps. We have created colourful, colour coded and annotated location maps for schools, organisations, property developers, councils and businesses.

Do you have a new project?
Contact our talented and experienced creative team today.

Can you develop a website that captures leads?

Yes. Our Specialist Property Websites include a mini CRM for Sales Agents. All enquiries are stored in a password protected database. Sales agents can log in review all enquiries, add comments and then mark as followed up.

Do you have a new project?
Contact our talented and experienced creative team today.

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